Top Mistakes Committed In SEO

It is not of consequence whether you are a novice or an experienced hand at SEO (Search Engine Optimization). Some of the smartest persons are known to commit some common mistakes for SEO.
What is the reason for such mistakes?



For one, there exists a tremendous amount of disinformation about SEO available online. Here are some of the dumbest mistakes committed in SEO as identified by Best SEO Services Company:

Placing Bots above Humans

The era of trying to confound search engines or chasing algorithms is long gone. Despite this, many people still put bots above real humans. This leads to inefficient tactics such as keyword stuffing, manipulative linking schemes, and a specific length of content.

But this mode of thinking in which people are trying to do what search engine algorithms or bots are looking for is harmful in the SEO environment of today. This is because what it takes for ranking well today is absolutely the same as what is relevant for satisfying visitors: a mobile-friendly website with superlative user experience, which loads quickly and is full of much original, well written and useful content.

Your topmost priority must be to satisfy human visitors. They are the only ones who can purchase your services and products.

Focusing on Tactics and Not Strategies

There is a tendency for people to jump from one tactic to another without spending adequate time on each. A big part of this problem is that people do not realize the distinction between a strategy and tactic, which causes inefficiency.

For gaining long-term success, you need to understand the variation between the two as well as their relation:
  • Strategy:  An objective of a big picture, which will offer a competitive advantage.
  • Tactic: Action taken to achieve  a strategy
For instance, a builder might want to sell his luxury property. One tactic to achieve this strategy is to publish content on hi-tech home appliances which will appeal to the target audience.
Ignoring Key Performance Indicators (KPI)

In the beginning, when persons first began selling advertisements on websites, they first relied on the metric called as ‘hits,’ which most buyers wrongfully assumed to mean ‘page views.’
In reality, all that had to be downloaded during access to a webpage, including every individual image file, font or CSS/ JavaScript were counted as additional hits, leading to a widely inflated perception of traffic volume.

Several ethically-challenged companies took advantage of this false assumption by including extra images to their websites, sometimes 12 or sometimes 100, which are invisible to visitors, mostly in an effort to artificially inflate their counts of hits so they could sell more advertising at higher prices. Fact is, this metric is tough to track.

In-bound links is another metric, which may or may not be a crucial indicator of key performance, based on the context. For a metric to be relevant as KPI, it must make sense in the context of goals of your business.

Not Tracking Performance Accurately 


In case you don’t know how you are performing, you cannot realize whether you are making enough progress or when to adjust your course of action. The bad news is that many marketers depend on gut instinct. This instinct is often not infallible.

The good news is that today there are so many powerful tools to track performance. Free tools like Google Analytics and paid ones like Moz and Raven can be used to measure much of KPI. Tracking performance is vital as it helps you to enhance features which are working and getting rid of those that are not.

These are some of the common mistakes committed in SEO.

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